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Three Must Have Google Plus Extensions
I have written a fair amount about Google Plus and about how Google Chrome / Chrome extensions are changing my web behaviors. Lets put those two themes together… here are three great Google Plus Chrome...
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Local Merchants Face Mobile, Social Overload & Noise
Like many entrepreneurs I’ve met with, I have been thinking a lot about local merchants and how the web is changing their businesses (mobile, social, deals, etc). It is a fascinating trend / space –...
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Different Emails for Different Users, Usage. Facebook Demonstrates
When done effectively and appropriately – email is a marketer’s most powerful retention tool. Here is an example from Facebook that demonstrates both effective and appropriate email marketing. The key:...
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Make Your Mobile App Ads Actionable!
More and more ad units promote mobile content and applications. And I get more and more frustrated as those units are not actionable…. it’s a complicated task: 1. drive mobile activity from different...
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HBO Go: Delightful, Albeit Inefficient, Exploration. And That’s Fine By Me.
Below is a screenshot of HBO Go’s iPad App. It’s gorgeous, fun and highly dynamic. It represents the shift of paid content to mobile: HBO Go, ESPN Watch, Netflix, Hulu, etc. And it represents the...
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It’s Time for Facebook to Rethink Email.
I have no sense of the numbers – but the volume of ‘emails’ sent through Facebook’s Messages platform must be a scale comparable to the bigger email hosts (ie GMail). Sure the product, the usage and...
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Twitter’s Role in the NBA Lockout. Fascinating.
Sports fans today got a Black Friday present: the 149 day NBA lockout is on the verge on ending. And the result is a good thing for fans: the season will be 66 games (a better result than the normal...
View ArticleMore Thoughts on Facebook Messages / Facebook Email
I don’t claim to be great at email… But I am *way* worse on Facebook messages. It is embarrassing how many emails I have missed over the months… and I should get some blame for those mistakes – but the...
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Introducing: Mastering Facebook in Kindle and Paperback
I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There...
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ESPN Fantasy Football 2013: Live Drafting on Mobile
The NFL is upon us and ESPN is yet again your home for fantasy football. You can create or reactive your league here. Notably new for 2013: the ability to perform live and mock drafts directly from...
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Introducing the Watch ESPN Live Toolbar
We just released a major update to the WatchESPN app on iOS for iPhone and iPad. The latest WatchESPN version introduces several new enhancements, including Live Toolbar, which enhances content...
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ESPN’s new College Football Play Center
Yesterday was the first saturday of college football’s 2013-2014 season. And at ESPN, this is a holiday of sorts: from College Gameday (fun USA Today piece here) to the dozens of exclusive ESPN games...
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Google’s Moto X: Hardware + Software Customization
I am a big fan of personalized products like NikeID (including both my running sneakers and golf shoes) and their corresponding web / application experiences. The latest Google Android device – the...
View ArticleWordPress + Facebook [Embeds]
Facebook recently enabled embeddable posts (see announcement here) – theses embeds can include public status updates, images, videos, etc and enable social sharing directly within the unit. On...
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ESPN Digital Traffic, by the Numbers: The Mobile Tipping Point
The month of September was noteworthy for ESPN’s digital properties for a few reason. First: scale. Not only did ESPN reach a record 72.7 million unique visitors – it marked the the largest monthly...
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Coin: A Viral Launch
This is the definition of a product launch gone viral… and it’s only for pre-orders. Of course, the product itself is compelling, intriguing, cool, and priced for mass appeal ($55). Product or content...
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Hello SportsCenter App & 8 Takeaways
On Thursday, we launched the new SportsCenter Application, an update to ESPN’s existing and popular ScoreCenter application. With 50m downloads and millions of daily users, ScoreCenter is certainly...
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Black Friday, Email Marketing and GMail’s New Inbox
It’s Saturday, the day after Black Friday, and my inbox is loaded with promotions about expiring offers, extended sales, and upcoming Cyber Monday. It reminded me that this shopping holiday relies...
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Facebook’s Mobile App Install Ads Now Driving iTunes Movies, Downloads
Facebook’s mobile app install units are a hit. In spring 2013, Facebook had announced that 25 million app downloads had been driven through the iTunes App Store and Google Play. At the time, over 40 of...
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